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Transparency is one of the most notable advantages of investing in social media as an important part of your SEO efforts. This is because people tend to trust the reviews and recommendations and friends over any other form of online or offline advertisement. This makes it one of the most effective solution for search engine marketing and one that every serious internet marketing marketer as an important part of their search engine optimization effort.
Now if you are actually using social media sites yourself such as Facebook, MySpace or Twitter, you may have noticed your friends or people on your contact list posting reviews or feedback pertaining to their experience with business establishments. This includes status updates that show appreciation or disapproval of certain products or services on Facebook or people tweeting their experiences in various business establishments from restaurants, hotels or resorts just to mention a few.
Now if you’re running an online business or establishing an online presence for your local business, do you know what consumers are saying online about your business? Were you able to thank the people who posted positive comments and reviews about your business and addressed the complaints of those who weren’t satisfied? All of these things can prove invaluable to your web marketing efforts. For one thing, it aids business owners in making the best decisions in the services or products that they offer as well the quality and performance of their staff. Such information can prove crucial to your search engine marketing efforts and the success of any online business.
People engaged in the web marketing business often overlook the power of social media and how it could actually benefit whatever business they are running online. More than ¾ of business reviews online actually influence consumers in their decision to invest in a certain products and services or not. This isn’t really surprising though since people naturally trust the feedback and recommendations of their peers rather than any kind of advertisement or sales pitch. People won’t easily believe your claims in quality products or services without proof or outsider information.
Social Media and SEO
As you may already know, SEO or search engine optimization is a process aimed at catapulting online businesses to the top SERPs (search engine page results) among major search engines such as Google and Yahoo. A high rank in SERPs boost online visibility and in the process, create more opportunities for generating profit as your business reach out to more and more online consumers.
Although you do not often see this being mentioned in SEO blogs, social media can prove invaluable to finding success in your SEO efforts. How is this so when search engine optimization seems to a technical subject and seems to bear no relevant to social media? Well that’s not necessarily the case. Think about it – communication in social media websites like Facebook is a good way of attracting the interest of potential consumers.