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Research has shown that SEO strategies are becoming increasingly ineffective. This is due to the flawed objective of SEO methods. Metaphorically speaking, someone teaching SEO methods is like a teacher providing answers and biased guides to students before an exam.
What happens is, as the exam papers are changed regularly, and new formats replace the old one, the guides provided by the teacher gets obsolete ever so frequently. And when that happens, the teacher has to provide new answers and guides to make sure the students are up to the task.
What’s wrong with that?
Well, the ‘exams’ you’re sitting for is not the usual stagnant ones. As Yahoo! And Google enhance their search engine algorithms constantly, the answers and guides given by your teachers are becoming, essentially, useless.
And there is a limit to how far you teacher can keep up with the exams.
Therefore, I, suggest a new and more effective method of building traffic. So simple, but oh so brilliant! Number one priority for any online businessmen is, build up high-quality content related to your business.
Metaphorically speaking, by building high-quality content, you don’t even need a teacher! All you have to do is make sure you get the concept right, and the marks will come through automatically! It doesn’t matter how many times the exam papers are changed, 2 X 2 will always be 4.
This is because the spiders employed by Yahoo!, Google and so on are being optimized constantly to think like humans. In the past years they could be fooled easily by shady websites who put on a show, but lack in real content. But now, they are ranking pages based on human reaction!
For example, your website would be more favorable in the eyes of a spider if surfers stay longer in your website than a rival’s (common sense). Also, they would monitor the surfer’s actions in your website.
“Is he going through the other pages of the website?” and so on.
No SEO strategy can combat these modern spiders. That’s why, instead of trying to stay ahead of the spiders, form a partnership with them! Make them genuinely LIKE your website!
All in all, if you want to sustain your online business, you better make sure that you build terrific content. After all, you have nothing to lose but everything to gain from changing your perception of achieving a high ranking in the search engines.
That said, SEO still plays a major part in staying ahead of today’s search engine’s algorithms. You still do need to do the basic search engine optimization methods, like adding keywords, submitting your pages to the search engines. However, do keep in mind on what’s REALLY important (it starts with a ‘c’).