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Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Search marketers especially favour blogs because they have a number of features that make them the darling of search engines.
1. Fresh, Updated, Relevant Content
When you write a good blog about a theme that you’re passionate about and post to it frequently, you’re creating fresh, keyword-rich, content that search engines love.
2. Natural, One-Way Links
Search engines view links to your site as a recommendation of your site content. More links pointing to your site or blog boosts your visibility and search engine rankings.
Google gives more weight to natural, one-way incoming links, and blogs make it easy to get two types of one-way links to your site.
· Similarly Themed Blogs
A well-written, authoritative blog, with unique content, is likely to get linked to from a number of other bloggers writing on similar topics. These are natural links that are viewed highly and given more weight by engines like Google.
· RSS Feed Syndication
Blogs and the RSS feeds built into them, help you build valuable, one-way links to your site by syndicating your content online.
3. Get Indexed Within Hours
When you post to a blog it “pings” a number of services that list blogs. This notifies the service that your blog has been updated.
Search engines like Google give more weight to blogs that are updated regularly. It is possible to get your pages indexed in Google and other engines within hours of writing your first blog post.
Compared to the time it takes to index a website (days, even weeks), you can see why blogs are better search engine optimisation tools than static websites.
Indirect SEO Benefits of Blogs
Besides the SEO benefits, a well-written, authoritative blog can also create publicity and branding for you, which promotes even more people to read and link to your blog.