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Link building is one of the cornerstones of effective SEO. Google and other search engines give a lot of weight to links from authoritative sites as they recognize them as votes. The more links you get from authoritative sites, the higher your ranking.
Link building is usually a difficult task and you need to do it right to get ideal results. To help you out, here are tips that you need to put into consideration for you to build the right links:
Be Fun And Consistent
People don’t like boring content; therefore, you should create content that has a sense of humor. When you decide to use humor, you should be consistent in your efforts. For example, you shouldn’t create a humorous article today and then create a boring, corporate article tomorrow. By being consistent you will build a brand which will be of great benefit to your company.
Studies have shown that many people don’t like reading; therefore, you should include as many visual aspects as possible. Some of the best visuals that you should go for are: videos, charts, and infographics.
Take Advantage Of Mentions From Reputable Brands
Have you been mentioned by reputable brands, but they haven’t linked back to you? You should contact the brands and ask them for attribution. If you don’t know the brands that have mentioned you, there are many online tools that you can use to help you with that. You can also do a random Google search and you will identify a number of mentions.
Take A Look At Your Competitors
You will definitely have competitors that are better than you. You should survey them and find out the sites that they are getting their links from. As rule of thumb you should follow their link building strategies as they are most definitely doing the right things.
Do Guest Blogging
Guest blogging is when you submit a blog post to another site, other than yours. This is a great way to build links, but you need to do it wisely. To increase your ranking, you should ensure that the site you are submitting the blog post to is reputable. You should also ensure that the site is within your niche.
Link building is a very effective in increasing your search results ranking when done right. To protect your site from getting penalized you should avoid bad link building strategies such as spamming.